About Alice Cahill

Alice graduated in fashion and clothing from Leeds College of Art and design and worked in the industry as a designer and technician before setting up her own label in 2008. Alice wanted to create a brand where people could buy beautiful truly unique items accessible to everyone.

Designing and making all her items in her studio in Tenby and sourcing many of her fabrics from within the UK.

Her collections have been sold in boutiques up and down the UK as well as exhibiting with the Welsh Designers group at the Clothes Show at the NEC Birmingham.

She has been featured in many local events and press and the UK edition of Marie Claire magazine as well as having her designs show on Heno (S4C). 

2018 see Alice celebrating 10 years in business and it continues to grow.

Bespoke Tailoring

Alongside producing her seasonal collections Alice offers a bespoke service and is always happy to discuss ideas and requirements.

Taking your ideas and needs from illustration to a finished garment, allowing you to choose fabrics and colours tailor-made to fit.

The Sewing Unit

As well as our shop in Tenby we have The Sewing Unit in Pembroke.

The Sewing Unit was set up as a small sewing room and studio to offer a service for brand or other independent designers to get a started with selling their own designs.

From full garment spec or rough sketch we can work with you to create patterns, first samples and small production runs.

The Sewing Unit

07570 991 225



Unit 2, 25 Main Street
Pembroke, SA71 4JS


Tuesday – Thursday: 10am -5pm